Prepared for the Troubled Monk team by Eric Berg, crush · Download the PDF
Proposal 052 · 13 October 202601 Where we started
What we built it around.
- 01
Hands up, troublemakers.
Every one of your cans carries the monk with both arms up. Option 1 stands your year-round cans in a lineup at their real 355 and 473 mL heights; point at one and it steps forward to be measured.
- 02
Get into trouble.
Your own line for Red Deer's first party bike. Option 2 puts the Troubled Trolley on the river trail beside a ride ticket: pick a route, a day and up to 16 riders, then book.
- 03
Grain, wood, water, and time.
From your GrainHenge story. Option 3 is the barrel room after hours, with your three whiskies at taproom prices along the bar. Every option keeps directions and 403.348.2378 one tap away on a phone.
Proposal 052 · 13 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
Up to five pages built out from the top you’ve just seen, plus your shop and product pages, in the same look, on your real products and checkout. Live on troubledmonk.com within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your customer list, so the trouble seekers who already drink Troubled Monk hear about the new site from you.
- 04$495
A launch ad set
Twelve ads, each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Whoever, our sister company: a voice assistant built around your taproom, so callers asking about the Troubled Trolley, brewery tours and cellar rentals get an answer while your team is pouring. You teach it by text, and every call it takes becomes a short written record you can read after.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 12 November 2026
- Bonus$250
Email setup and list import
We set up your email sending and bring your customer list over, ready for the launch email.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 052 · 13 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and send us access to your WordPress site and domain. Your live site won't change until you say.
- Days 1 to 7
We finish the site
We build out the remaining pages and your shop in the new look. You see every page in a preview before anything goes live.
- Launch
It goes live
The new site goes live on troubledmonk.com, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $3,500 |
| To start, when you say go (50%) | $1,750 |
| When the site goes live | $1,750 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | $49/mo |
| Four animated promos a month, vertical and square | $599/mo |
| Two custom email designs a month | $395/mo |
| Twelve unique ads a month | $395/mo |
05 What you own
- The site and every file, in your name.
- Your products, orders and checkout stay right where they are.
- No commitment on anything monthly. Cancel anytime; the site stays yours.
add-on
Or all four, together
$795/mo$1,438
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save $643/mo. No commitment, cancel anytime.
Proposal 052 · 13 October 202606 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 12 November 2026.
Your pick01The lineupSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co